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Without a doubt, the Latino market is the most rapidly increasing demographic in the United States.  In the last 10 years, this dynamic sector has grown 53% – five times the rate of non-Hispanics!

Levels of acculturation, countries of origin, generational considerations, and language preferences can vary tremendously and even create sub-groups within this market.  In nearly every city across the country, you may find fully assimilated, partially acculturated or even virtually isolated groups of Hispanics.  However, there is one common denominator!  What unifies this community is their language. With 47 million strong in the US and some 360 million around the world, this is a market that cannot be ignored and español is the key!

So what does this mean for you?  Let’s take a quick look at how Hispanics interact with your message and your media.

Hispanics like their media!  Television, radio, internet… and the great majority prefers their media in Spanish!

In fact, Hispanics are driving the overall growth of the country’s television audience!  On average, they spend 43.5 percent of their media time watching TV, surpassing both African Americans and the general population in overall viewing.[1] In fact, Univision is currently rated as the 5^th most popular network in the United States, following only ABC, NBC, CBS and Fox, and has already ranked #1 during prime time several times in 2010!

Radio is the most powerful mass medium for grass-roots penetration in any culture, and the Hispanic market both stateside and abroad is no exception.  On any given day of the week, over 95% of U.S. Hispanics are listening to the radio.  In fact, they spend more time listening to the radio than non-Hispanics! They are tuned in on the job, in the car, and at home – and they are listening to Spanish-language programming.

Latinos are online!  According to eMarketer – 52% of Hispanics in the US – representing about 24.4 million in 2010.  The Internet for this community is all about connecting with the world and keeping in touch with family and friends.  So, the Web is a phenomenal way to reach into this community around the world and tap into their nearly $1.2 billion spending power in the US alone!

Here at Global Village, we specialize in Spanish-language media production and marketing and have clients with outreaches throughout the United States, Latin America, as well as across the ocean in Spain and Spanish-speaking Africa.  We offer a full range of services including translation, localization, radio and television production -voice over, subtitling, lip-sync and original productions – media services, design, layout, creative and persuasive content writing, print management, bilingual Web design and development, direct mail and donor response, general marketing and public relations, strategic planning and consultation services.  In essence, we are equipped to act as full out-of-house Spanish department for organizations, in as much as may be required, to effectively meet specific organizational goals and objectives.

Do you have a product or service that you would like to market to the Hispanic Americas?  Global Village, Inc. is committed to meet and service any vision for Latin market penetration.   We bring to the table a talented and multicultural team with expertise in the fields of marketing, media, communications, translations and localizations, public relations, video and audio production, creative writing, Web design, and graphic arts applying innovation and excellence to the Hispanic marketplace.  Global Village, Inc. is positioned to provide Spanish language market solutions, strategies, and tools to help your organization reach the Latin market both nationally and internationally.  We invite you to look through the enclosed materials to learn about the many ways in which Global Village can help expand your horizons.  Let us help you penetrate the fastest growing ethnic market in the United States!

[1] Synovate US Hispanic Report