Welcome to the launch of the new Global Village store. At GVI, our passion is to help you extend your outreach — and one of the best ways to do this is to get to know your target market! To this end, we have undertaken the development of a new line of information products designed to get you the information you need to grow your reach – on demand!

New products are being added each week. Be sure to sign up below for our newsletter to get free access to research and tools to help you hit the mark as well as coupons, announcements, and special offers for GVI’s products.

Happy shopping!

Featured Product:

Nobody can ignore the continuing explosion of the Hispanic population in the United States. According to U.S. Census Bureau estimates as of July 1, 2009, Hispanics comprise 15.8 percent of the total population of the U.S., making it both the largest and the fastest growing minority group. While the group’s buying power reached $951 billion in 2008, up from $212 billion in 1990, it is projected to top nearly $1.4 trillion by 2013. In 2008, this 349% increase represented again far greater than the 151% increase in all consumers’ buying power and, again, tops all minority groups.

Lately, this exponential growth and potential has attracted the attention of a relatively new segment of U.S. society—philanthropy. While Hispanics historically practice philanthropy and deem it a high priority, their methods differ from established American giving.

This study explores their methodology and preferences, provides practical tips to encourage Hispanic philanthropy, and outlines a host of additional resources on Hispanics and giving.

$49.00

Once purchased, you will receive this item instantly via digital download.

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