Market research asks and answers questions about:

1. Your target community – a demographic look at who is out there, what are they buying, how much are they spending, what are the trends?
2. Your customers – their socio-cultural background, behavior, motivation, perception, preference, knowledge base, and emotions of your customers;
3. Your competition – their products, their goals and capabilities; and
4. Your company’s abilities to enter and thrive in the target market
5. Do you know what appeals to your potential customer base?

Questions like…

• Do you know what appeals to your potential customer base?
• What will it cost to get them what they need?
• What relationships do you have that will help that happen?
• Are your employees prepared to get there efficiently?

GVI can help you get the answers you need.  We are poised to gather, analyze, and interpret information about the domestic and international, Anglo and Latino markets and to provide your organization with clear and relevant conclusions that will lead to effective strategies.

Before undertaking any research project, GVI first sets out to help you define your specific research objectives.

• What do you aim to achieve from the research?
• What do you need to know to help you achieve it?

After we consider and fully understand your objectives, GVI pulls into play a series of research tools and methodologies designed to capture the data you require.

Research may be primary, collected directly from potential or existing customers or other respondents, or secondary, data available from studies conducted by other organizations regarding mostly demographics and trends on a macro level.  Yet, finding out what the customer really enjoys/needs/wants lies at the core of market research.

To accomplish this GVI employs techniques such as email polling of target constituents, Web surveys and focus groups to determine customer attitudes toward a given “product” and respective collateral; also positioning, platform, and delivery sensitivity.

Quantitative Research

quantitative research is essentially objective, “numbers-driven” research; yet once those numbers are extrapolated and submitted to statistical analysis, it becomes an effective measurement of market phenomena.  “How many” people, “where” and “when,” feel “what” about your product or the vehicle of its delivery?

GVI will discuss the most effective quantitative techniques for your organization and help you decide which tools best fit your organization’s needs.

Qualitative Research

Qualitative research is subjective, “emotions-driven” research and provides the researcher with a direct understanding of “how” or “why” things are as they are.   Qualitative research aims to explore issues in-depth.  This is face-to-face research; the personal interview and the focus group are prime examples.

As with quantitative research, GVI will help you determine which technique(s) will provide the most useful data for your organization.

With the data in-hand, GVI will proceed to make respective evaluations, conclusions and recommendations based upon our findings. We will provide your organization with vital information required to make sound decisions on the branding, format, design, positioning, promotion, and distribution of products or services— information that appropriately meets all initial research objectives.